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Google Ads

  • Updated

Who can use this feature?

Pike13 Plan:

✓ Premium
✓ Advanced
✗ Essential

Role:

✓ Primary Owner
✓ Owners
✓ Managers
✗ Staff
✗ Limited Staff

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Pike13 offers an integration with Google Ads and conversion tracking using the events sent to Google Analytics.

 

In this article

Prerequisite

  1. Create a Google Ads Account and add the tracking code to your marketing website.
  2. Set up Cross-domain tracking in Google Analytics so we can track traffic across your marketing website and your Pike13 site. Remember you also need to set this up on your marketing website.
  3. Set up goals using events for conversion tracking. 

Install Google Ads Tracking ID in Pike13

  1.  
  2. Log in to your Pike13 site, click on Settings then choose Pike13 website. 
  3. Under Layout add your Tracking ID, website url and GoogleTag.
  4. Click Save.
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Link Google Ads with Google Analytics

Follow the documentation on Google to link your Google Ads account and Google Analytics account.

Trackable Conversions

For custom conversion events, we only support the 4 events we send to Google Analytics. We don't support custom conversion tags through Google Ads.

The 4 events are

  • Person Signed Up - "Event Label" is the subdomain
  • Person Signed In - "Event Label" is the subdomain
  • Enrollment - "Event Label" is the subdomain and service name split by "|"
  • Purchase - "Event Label" is the invoice id and "Event Value" is the invoice total amount rounded to an integer

Set Up Ads and Test

A common use case - when a client clicks on an Ad, he/she would be directed to a landing page on your marketing website. On the marketing website, the client will be driven to sign up for an account, make a purchase, or enroll in a class.

Once you set up your ads and let them run for a bit, you can double-check and see if there are any actions and conversions on those ads. It may take a couple of days for some client data to finally show up.

 

Support for Google Ads is beyond the scope of Pike13. For more information visit the Google Ads Support Page