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Google Ads

Who can use this feature?

Pike13 Plan:

✓ Premium
✓ Advanced
✗ Essential

Role:

✓ Primary Owner
✓ Owners
✓ Managers
✗ Staff
✗ Limited Staff

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Pike13 offers an integration with Google Ads and conversion tracking using the events sent to Google Analytics.

 

In this article

Prerequisite

  1. Create a Google Ads Account and add the tracking code to your marketing website.
  2. Set up Cross-domain tracking. This allows you to track traffic across both your marketing website and your Pike13 site. Make sure cross-domain tracking is properly configured on both your marketing website and Pike13.
  3. Set up goals using events yo define conversion goals for tracking purposes.

Install Google Ads Tracking ID in Pike13

  1. Log in to your Pike13 site, click on Settings
  2. Choose Pike13 website. 
  3. Under Layout add your Tracking ID, website URL and GoogleTag.
  4. Click Save.
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Link Google Ads with Google Analytics

Follow the documentation on Google to link your Google Ads account and Google Analytics account. This is a necessary step for tracking conversions and other metrics between both platforms.

Trackable Conversions

For custom conversion events, we only support the 4 events we send to Google Analytics. We don't support custom conversion tags through Google Ads.

The 4 events are

  • Person Signed Up - "Event Label" is the subdomain
  • Person Signed In - "Event Label" is the subdomain
  • Enrollment - "Event Label" is the subdomain and service name split by "|"
  • Purchase - "Event Label" is the invoice id and "Event Value" is the invoice total amount rounded to an integer

Set Up Ads and Test

A common use case - when a client clicks on an Ad, he/she would be directed to a landing page on your marketing website. On the marketing website, the client will be driven to sign up for an account, make a purchase, or enroll in a class.

Once your ads are live, allow them to run for a few days, and then double-check the data in Google Analytics to verify any actions or conversions. Keep in mind, it might take a couple of days for all client activity to appear in your tracking reports.

 

Please note that while Pike13 supports basic Google Ads conversion tracking, full Google Ads support is beyond the scope of Pike13’s services. For more information or help with advanced setup, visit the Google Ads Support Page