Facebook Pixel

The Meta pixel is the code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Create a Meta Pixel

1. Go to your Meta Events Manager.
2. Click on Connect data
3. Select Web. 
4. Click Connect
5. Enter a name for your pixel, then click Create Pixel.

Install Meta Pixel in your Pike13 site

1. At the top of any Pike13 page, click Settings. In the drop-down, choose Apps & Add-ons.

   

2. Under the Widgets section, select Facebook Pixel. If you don't see it, contact your account manager.
3. Enter your Meta Pixel ID in the text box and click Save. 
   
4. Now you can go back to your Meta Event Manager and test it.

Events We Track

We install Meta pixel on all client mode page views. We don't track when a staff member is viewing the site or using "see what clients see". So in order to test, you need to log out of your staff account and use a client-only account.

Here is the list of events you can track

• Lead - a user creates a new client profile
• Purchase - a client makes a new purchase
• Schedule - a client books an appointment or enrolls in a class or course

Track other events with Facebook event set up tool

Facebook also offers to set up more events using the event set up tool. You can find more information from this article.

Domain Verification

We do support verifying your subdomain. Please contact your account manager if you want to set it up.

Here is a link to Meta's article on how to set up Domain Verification. 

When you contact your account manager, please include the meta-tag so we can embed it to your website. If should look like <meta name=“facebook-domain-verification” content=“abcde” />.