When you set up a plan or pass in Pike13, you are asked "Are clients who buy this considered members?" If you answer yes, whenever you sell that product to a client, they are now considered a member of your business.
It is up to your business who should be a member - for example, maybe only clients who purchase recurring plans are members, but those who only purchase prepaid passes are not.
Once you have membership established, you can
- Create new products that are only available to members on your Pike13 site.
- Report on membership in reporting.
- Run marketing campaigns in Mailchimp or Emma to members (or non-members).