When you set up a plan or pass in Pike13, you are asked: "Are clients who buy this considered members?" If you answer yes, purchasing this plan or pass will make a client a member. Clients will be considered a member as long as the pass or plan is active on their profile.
It is up to your business to determine who should be a member. For example, you could decide only clients who have active recurring plans are members, but those who only have a prepaid pass are not.
Once you have membership established, you can
- Create new products that are only available to members on your Pike13 site.
- Report on membership in reporting.
- Run marketing campaigns in Mailchimp or Emma to members (or non-members).